Olga Kefalogianni, Minister of Tourism, salutes GRtraveller’s new issue dedicated to WTM London 2025
OLGA KEFALOGIANNI – MINISTER OF TOURISM
Greece continues to rank among the world’s most desirable travel destinations, combining a millennia-old cultural legacy with breathtaking landscapes, advanced infrastructure, and renowned hospitality.This year has maintained strong momentum in both arrivals and revenue, reflecting travellers’ enduring trust in our country as a safe, welcoming, and world-class destination.
As the global tourism landscape evolves amidrapid social, economic, and technological change, Greece is taking proactive steps to lead with a strategy that emphasises quality growth, sustainability, and resilience. At the heart of this vision lies the protection of our natural environment and cultural heritage, alongside the empowerment of local communities.
New investments in digital tools and upgraded tourism infrastructure are enhancing accessibility, promoting thematic tourism, and enriching the traveller experience –opening new horizons for rewarding and meaningful travel in Greece. From wellness, diving, and yachting to gastronomy, agritourism, and nature-based experiences, our goal is to showcase the country’s diversity while ensuring lasting benefits nationwide.
Equally central to our vision is the expansion of conference and incentive tourism. With upgraded infrastructure, modern facilities, and enhanced connectivity, Greece is emerging as a prime destination for international meetings, conferences, and exhibitions. Through close collaboration with stakeholders, we aim to strengthen Greece’s position as a dynamic hub for professional exchange and innovation.
Ultimately, Greece is committed to making tourism a lasting driver of sustainable development — one that harmonises economic growth with environmental responsibility and social prosperity.
At WTM 2025, Greece reaffirms its commitment to international cooperation, innovation, and a tourism development model that delivers value to communities, businesses, and travellers alike.
Discover the issue GRtraveller @ WTM London 2025,
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